How Netflix uses AI to find your next series binge

Wait, how did Netflix know I wanted to watch that? Through the use of Machine Learning, Collaborative Filtering, NLP and more, Netflix undertake a 5 step process to not only enhance UX, but to create a tailored and personalised platform to maximise engagement, retention and enjoyment. In the last decade, learning algorithms and models at Netflix have evolved with multiple layers, multiple stages and nonlinearities. This has developed to the stage at which they now use machine learning and deep variants to rank large catalogues of content by determining the relevance of each of their titles to each user, creating a personalized content strategy. Not only is the content customized, it is then also ranked from most to least likely to be watched.