OpenAI takes down mentions of Jony Ive's io amid trademark row

OpenAI has taken down online content related to its recent deal with Sir Jony Ive's hardware startup, io, after a trademark complaint. The artificial intelligence company has removed promotional materials including a video where Ive – the former Apple designer behind the iPhone – and OpenAI's chief executive, Sam Altman, discuss the 6.4bn ( 4.8bn) transaction. However, the nine-minute film can still be viewed on YouTube. OpenAI, the developer of ChatGPT, was forced to act after receiving a legal complaint from iyO, a startup that makes artificial intelligence-backed earbuds. OpenAI said it had taken down a page on its website announcing the company's acquisition of io, which will involve Ive's company taking on creative and design leadership across the combined businesses.