Google Pixel review: an iPhone beater but not quite an Android king

Google has finally launched an own-brand smartphone, the Pixel, to challenge Apple head on and provide a premium Android experience with the hardware tailored to the software by the people who actually make it.. The new smartphone succeeds Google's Nexus line of devices and the company claims that the Pixel is now 100% Google, unlike the Nexus devices where Google provided the software and had some input into the devices but not total control. The Pixel phone joins the Pixel C Android tablet and Chromebook Pixel as Google's first in-house devices. But for Google, the Pixel isn't just a smartphone, it's a referendum on whether Google as a brand sells. With an all-metal body, all-glass display, rock-solid build, fingerprint scanner and headphones socket, the Pixel ticks most of the boxes expected of top-end smartphone, except for a lack of waterproofing. How attractive it is as a design divides opinion.