301 Moved Permanently

Each year at Cannes Lions, the Saatchi & Saatchi New Directors' Showcase features a live show conceived around a theme that mirrors the most exciting happenings in the ad industry. This year it was less a live show, more an experiment. In a nod to the rising prominence of artificial intelligence, Saatchi & Saatchi and its LA agency Team One set about potential capabilities of the technology. The result is a music video that was creatively conceived, cast, directed, shot and edited wholly by machines. Saatchi & Saatchi hid it within the NDS reel and tasked the audience to try and pick it out among a crop of films by some of the world's most talented new directors.