Lyft's Zimmer on Uber battle: 'We'll ultimately win'

John Zimmer isn't shy about making bold pronouncements when it comes to Uber, the ride-hailing industry's Goliath to Lyft's David. "I think we'll ultimately win, yes," the Lyft co-founder tells USA TODAY. "Our focus on the U.S. has been helpful." Lyft has indeed taken a narrower path to success by focusing on the domestic market. Founded in 2012, three years after Uber created the category, Lyft made itself known with the fuzzy pink mustaches that adorned its cars.