Machine Learning @ Teads – Teads Engineering – Medium

Digital Advertising is an astonishing Machine Learning playground, it combines data rich activities, scaling challenges and a lot of automation, especially since the rise of Programmatic buying and selling of ads in real-time. With 20 billion page views and more than 3 billion unique viewer IDs each month we are now reaching interesting volumes for our algorithms. When we started experimenting machine learning two years ago, we wanted to predict the probability for a video to be watched for more than x seconds, according to the advertiser requirement. This prediction aims at only showing the most interesting ads for the users. Considering that at Teads we charge buyers only when an Ad is viewed, another benefit of using this model is that it avoids the waste of inventory.