Elon Musk's Proposed Merger Remains a Mystery

Peter Isackson is an author, media producer and chief visionary officer of Fair Observer Training Academy. Elon Musk's effective style of branding relies on making audacious promises most people can't understand and engaging in perennial teasing campaigns. The Daily Devil's Dictionary can always count on Elon Musk to provide it with new material. As a hyperreal celebrity with amazingly deep pockets, Musk has the rare privilege of being in a position to play games with ideas, language and even the law, in an exceptionally creative way. At least to the extent that creativity implies a loose sense of accountability.