AI in marketing -- The amazing potential and real limitations

There's so much buzz about AI in marketing I need a bee keeper's suit just to keep the bullshit off of me. The marketing world is swarming with articles, opinions, podcasts and videos about how AI's going to change world completely. Most of the publicity is positive, touting the time savings and efficiency that AI tools will provide. But there are also plenty of Chicken Littles who are saying I'm bound to lose my job any day now. That kind of fear is a familiar refrain for those of us who know the history of marketing. Way back in the 50s when television was widely adopted, everyone said radio was dead. They said it again in 1981 when MTV came out… "Who would want to just listen to music when you can watch music videos."