How Fashion Should (and Shouldn't) Embrace Artificial Intelligence

The artificial intelligence revolution has arrived and it should not worry anyone. AI is changing jobs (not replacing them) and augmenting human tasks in consumer goods, manufacturing, customer service and many more verticals. In retail and fashion, the biggest opportunities are in trend forecasting and better supply chain management. It's true that IT and customer service have been the first areas to see real change from the application of artificial intelligence to trim costs and increase efficiency. Last year, however, a number of brands, including the direct-to-consumer label Everlane, backed off after adopting AI-powered chatbots, because customers found them frustrating to use.