Synthetic Video And The Future Of Deep Fakes For Business

As bandwidths have increased and attention spans shortened, video has become the format of choice for sharing and absorbing information. In fact, studies have shown that users spend 88% more time on a website if it has a video and that viewers retain 95% of messaging they see as video, compared to just 10% of messaging they read as text. The problem is that video is undoubtedly more difficult and expensive to create than a text article. You might need cameras, audio equipment, actors or voiceover artists, a scriptwriter … depending on your audience's expectations of quality, perhaps a full studio setup. Then, once you have your video, its content is fixed – if you want to change or update it, you have to go through the whole process again.