Vodafone India leverages Artificial Intelligence and Big Data

NEW DELHI: Country's second-largest telecom service provider Vodafone India, in its strategic digital focus, is embracing Artificial Intelligence (AI) and Big Data technologies to enhance consumer experience. The UK-headquartered telco, in its digitalisation quest, seeks to deliver instant consumer services, in tandem with arch rival Bharti Airtel's recent push to transform information technology (IT) infrastructure. "Technologies such as Artificial Intelligence and Big Data are helping us understand customer preferences better and that enable us to cater to them accordingly," a Vodafone executive who do not wish to be named told ETTelecom. Customers, according to the telco, proactively receive most appropriate plan or pack options to choose from basis the history of their voice and data usage. Carriers worldwide are aggressively adopting AI, Big Data to serve customers better by integrating analytics into each customer profile thereby tracking voice and data consumption behavior and that also reduces dependency on physical customer care operations.