3 insights into how artificial intelligence is changing the social media game for publishers What's New in Publishing Digital Publishing News

Artificial intelligence (AI) is no longer a technology of the future – it's a daily reality for many publishers of all sizes. AI now powers an increasing number of tools that journalists use to gather, produce and distribute content, including Echobox, the social media management platform we built specifically for publishers. With more than 700 publisher clients globally, including 25% of the world's newspapers of record, we have access to a large and unique dataset that describes how AI can change the social media game for publishers. We recently completed an analysis of how these publishers use automation technology to manage their social media. Below are three insights into how they're benefitting from AI, as well as best practices for increasing your own social media traffic.