An Ad School Just Opened Inside a Chatbot. Is It Any Good?

Not that advertising is especially fickle, but even if you're looking to fly without a degree, you'll still have to figure out a few basics--compiling a portfolio, say, or understanding which awards are actually worth pursuing in a creative career. Thankfully, we have bots now. Bot Ad School (or BAS for short) is the labor of Daniel Liakh of BBH London, Kostia Liakhov and Kate Harrison of R/GA Sydney, and Sam Cable of Leo Burnett Sydney. Best experienced via mobile, the bot provides a crash course in everything from portfolio building and website creation help to information on awards (including student ones) and making the most of an ad internship. All in just seven bite-sized chapters, stuffed with GIFs.