How Amazon's Alexa Will Impact the Marketing Landscape

In 2017, Amazon generated nearly $178 billion in revenue of which $118 billion came just from product sales. Out of the 564 million items featured on Amazon's U.S. marketplace, the Amazon Echo Dot was the top-selling product this holiday season. In fact, it is the best-selling smart speaker on the market. AI-enabled smart speakers are rapidly permeating the homes of millions. As it stands, one in five Americans – 47 million people– have access to a smart speaker.