SAP's AI Guiding Principles One Year Later Ethical AI SAP News Center

While SAP is a front runner among global companies addressing the ethics around artificial intelligence (AI), there is still plenty to learn. In September 2018, SAP released guidelines for the ethical use of AI, which declare, for instance, that AI built by SAP shall be human centered, guarantee transparency, and keep data secure. While SAP was the first company in Europe to put such initiatives in place, many other large enterprises, including Microsoft and IBM, have taken similar steps toward ethical AI. With no globally recognized norms or policies in place yet, SAP has emerged as a leading voice in the global conversation. Noga explains the mandate he sees for SAP: "Not only should our own AI be subject to ethical requirements, but we also want to help our customers to build and use AI ethically. Moreover, we aim to contribute our expertise to the discussions taking place at a global level."