How machine learning forecasts the future for careers at Bing - JobsBlog: Life at Microsoft

At first, it sounded like a disaster. Walter Sun, whose job was to make sure Bing gave users the most up-to-the-minute information about current events, was seeing a big spike in the number of people searching for facts about some type of plane incident on the Hudson River. People who saw the jetliner come down began tweeting details almost immediately. Others who'd been aboard a passing ferry started sharing online photos of a rescue effort. It quickly became clear that instead of tragedy, a heroic pilot's emergency landing had saved the lives of everyone on board.