'Many' ways to create artificial intelligence. Just ask the UK's AI businesses

Like Searchspace, Intelligent Financial Systems (IFS) succeeded early in cracking the difficult US financial software market. But Assess By Computer, Assessment21's product, can mark complex, open-ended questions that test students' understanding – not just their memory. The firm crunches records using data models and matching algorithms, employing something it calls an AI web extraction engine and a semantic big-linked data platform. Rainbird Technologies has won an enviable contract with financial services giant Mastercard.