ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. ReverseAds addresses the need for predictive multi-channel ad campaigns that provide total visibility of the buyer's journey, allowing brands to move beyond underperforming search ads. This approach to digital advertising prioritizes ROI and CPA compared to the CPC bidding model provided by Google. With ReverseAds, considered purchase brands gain access to unprecedented amounts of intent data and a USPTO provisional patent-approved Assignment Algorithm. The algorithm uses predictive learning A.I. to determine which keywords will drive a business's highest total conversion.
Sep-21-2020, 16:05:05 GMT