AI and marketing: A powerful pair

Sometimes we over-complicate AI, thinking it's too high-tech and futuristic for us to use in our everyday work. But AI is not the future, it's the present. Let's not consider it an unattainable technology, because sometimes AI is so simple that we don't even realise we're using it. AI in marketing is here right now. Results from our latest State of Marketing research report show the highest-performing marketers are 9.7 times more likely than underperformers to be completely satisfied with their ability to personalise omni-channel experiences at scale.