How AI is transforming the holiday booking industry

With paperless boarding passes, biometric self-service security and in some places robots to assist customers as they make their way around terminals, it is clear to see that technology is impacting the way we travel. However, as well as changing journeys themselves, technology is having a significant impact on every part of the travel process. With the announcement earlier this month that travel agency Thomas Cook had gone into administration, it is clear that even established brands are in danger of collapse. Therefore, the need to keep up with customer demands for a frictionless booking process is of high importance in the industry. Technology is one way of achieving this.