How to Improve UX with Machine Leaning: A Wonderful Lesson from Netflix and More · Drew Lepp - UX, UI Designer - Washington, DC

Netflix instant streaming is both one of the best and the worst products to be developed in the recent years. Best, because its helped make sitting at home for eight hours on a Saturday, binge watching the latest "water cooler TV" almost feel productive. The worst, because Netflix isn't smart enough (yet) to understand my mood and my general indecisiveness with "easy" decisions, I suffer from analysis paralysis when deciding what to watch. Should I watch something silly? Let me spend 20 minutes searching through a seemingly endless selection of mediocre movies I have never heard of eventually to settle on an episode of Arrested Development I've already seen 14 times.