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Earlier Tuesday, Uber announced the first successful run of one of its self-driving freight trucks, developed by San Francisco-based company Otto. The truck, designed by Otto, successfully completed a 120-mile journey between Fort Collins, Colorado and Colorado Springs, Colorado, delivering 2,000 cases of Budweiser beers with nary an issue along its journey on Interstate 25. So what's the deal with Otto, the company acquired by Uber in August, driving (pun intended) this push of self-driving technology? When it launched, Otto estimated that the price of its autonomous drive system would be a "small fraction" of the 100,000 to 200,000 price tag of a brand-new semi truck.