5 ways chatbots can improve brand marketing

Chatbots -- a shiny object du jour within the industry -- make a strong case for this. Thus far, however, interest in chatbots has been driven more by vague notions of transforming customer service than by concrete opportunities for bots to drive business value. However, those opportunities do exist. Setting aside use cases that focus on customer support, for a moment, there are several specific ways chatbots can be tasked with appealing to new customers and making marketing efforts measurably more effective. Chatbots can (with a healthy emphasis on "can") be just plain fun to interact with.