The Drum launches survey on AI's impact on marketing

The Drum has launched a survey of its readers to explore how brands are investing in artificial intelligence (AI). The research survey, in partnership with Sysomos, will explore how AI is set to make a huge impact in the marketing industry and will form the basis of The Drum Market Insight Report - Artificial Intelligence Edition. Brand investment in AI is starting to pick up. Forrester has predicted there will be a 300% increase in investment in AI in 2017. According to a study by researchers at Oxford University and Deloitte, the likelihood of a robot taking a marketer's job is 33%.