Data Privacy Clashing with Demand for Data to Power AI Applications 7wData

Your data has value, but unlocking it for your own benefit is challenging. Understanding how valuable data are collected and approved for use can help you to get there. Two primary means for differentiating audiences by their data collection methods are site-authenticated data collection and people-based data collection, suggested a recent piece in BulletinHealthcare written by Justin Fadgen, chief corporate development officer for the firm. Site-authenticated data are sourced from individual authentication events, such as when a user completes an online form, and generally agrees to a privacy policy that includes a data use agreement. User data are then be combined with other data sources that add meaning, becoming the basis of advertising targeting for instance.