Amazon needs to simplify Prime Video to compete with Netflix

With a monthly payment option, it's now easier to test out Amazon Prime Video without making a year-long commitment to Amazon Prime. Combine that with the service's strong content lineup and it seems like Netflix could have cause for concern. But there are still a few things working against Amazon from a product perspective that keep it from being as good as Netflix, and they might not be so easy to fix. It's an issue of complexity, born out of Prime Video's history as a value-add that Amazon now feels is important enough to stand alone as its own product. Netflix was built, first and foremost, as a streaming video subscription service.