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Some would argue that insanely successful people possess traits like having a vision, showing gratitude, being honest, learning from failure and having a high emotional intelligence. While these traits definitely play a role, the real secret to success comes down to science, particularly advancements in neuroscience, and how you can condition your brain to achieve your dreams and goals. The neuroscience of success can get complicated, but it's really about how your brain functions in three different areas: reticular activating system (RAS), the release of dopamine and your memory. If you're not a science person, I'll try and make this all as painless as possible. Located at the base of the brain where it connects with the spinal cord, there's one of most important parts of the brain: the reticular activating system.