Cool for kids

It used to be that a simple doll or action figure would be a welcome surprise when we tore open our Christmas presents. But now that today's kids grow up in a world saturated with technology, do they expect their toys to be a bit cleverer too? Famous toy retailer Hamleys certainly thinks so, predicting a bumper Christmas for interactive tech toys. So what can we expect? Reyne Rice, chief executive of ToyTrends, actually thinks it's the simpler, educational tech toys that will be the real winners this Christmas.