The Partnership on AI Steering Committee on AI and Media Integrity - The Partnership on AI

Advances in AI and computer graphics over the last several years are now being harnessed to create, modify, and disseminate modified or fabricated images, audio, and video content, often referred to broadly as synthetic media. These new content generation and modification capabilities have significant, global implications for the legitimacy of information online, the quality of public discourse, the safeguarding of human rights and civil liberties, and the health of democratic institutions--especially given that some of these techniques may be used maliciously as a source of misinformation, manipulation, harassment, and persuasion. The ability to create synthetic or manipulated content that is difficult to discern from real events frames the urgent need for developing new capabilities for detecting such content, and for authenticating trusted media and news sources. AI techniques are being developed to detect and defend against synthetic and modified content. However, further investment and collaboration will be required for the advancement and application of these techniques, and for strengthening capacity in organizations and communities affected by these developments.