Siri Shortcuts Isn't Revolutionary, but It Will Be Useful

Apple's Siri has fallen behind its virtual assistant competition. Google's Assistant expertly surfaces information, while Amazon's Alexa works with a staggering number of third-party apps for a broad variety of capabilities. Apple isn't admitting defeat, though: Siri played a prominent role at WWDC, the company's "Worldwide Developers Conference," on Monday. Specifically, Apple is finally tackling the issue of customization with its personal digital assistant: Making Siri do more, proactively, to make your day easier. Apple is primarily accomplishing this with a new tool called Siri Shortcuts, a sort of IFTTT built straight into iOS for personalizing and automating Siri commands and functions.