The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

In an effort to make its mountains of data available to musicians and their managers, Spotify just launched the Spotify for Artists app that provides mobile access to analytics--everything from which playlists are generating new fans to how many streams they are getting overall. Think Google Analytics for musicians. It was originally launched in a web version earlier this year, but the mobile app allows musicians to access the info from the tour bus and the geographic streaming data can be instrumental to musicians and their teams to plan tours more effectively. Artists also have more control over their presence on Spotify including selecting the "artist's pick," and they can update their bios and post playlists.