How to Make AI-Driven Emails Compelling Without Being Creepy

AI is becoming more prevalent across digital aspects of business, but not every customer is thrilled with the new technology. In its fourth annual "Creepy or Cool" survey, RichRelevance found that only 32 percent of respondents felt OK about AI. The vast majority, 81 percent, believe organizations have an obligation to tell customers when and how AI is being put to use. That means any company hoping to benefit from AI's capabilities and retain customers needs to be transparent about the technology fueling its platforms. The biggest opportunity most organizations have is prioritizing their data to find the right balance of customization.