The Role Of Ethics In The Evolving World Of Marketing AI - AI Summary

This requires a delicate balance between engaging smart, predictive technologies, such as ML and AI, and honoring the ethical standards that build trust between brands and customers. The trend toward collecting and cultivating zero- and first-party data through an open and transparent value exchange with consumers has become table stakes for creating personalized customer experiences that result in long-term loyal relationships. But using only historical data to build black-box algorithms that continuously learn upon themselves can perpetuate intrinsic biases with regard to such characteristics as gender, race, ethnicity and economic status. Ethical AI offers a unique opportunity to establish trust with consumers, who I've found are increasingly seeking humanized communication from the brands with which they engage. The question of ethics in marketing and AI has been a hot topic for some time, and many brands have worked hard to ensure their targeting algorithms aren't biased.