Alison machine learning predicts mobile ad campaign results

YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli startup helps mobile app and game developers get better results from ads. It specializes in paid user acquisition campaigns, app store optimization, and search engine optimization. And now it has added Alison to use machine learning to predict a campaign's performance in the hopes of uncovering more insights for brands and wasting less advertising money. Top university math professors at the Data Science Research Team at Tel Aviv University and the company's developers worked on Alison, which supplements human intelligence to optimize campaigns based on predicted results across multiple ad platforms such as Facebook and Google.