Best streaming devices of 2025: Amazon Fire TV, Apple TV, Roku, or Google TV?

An external streaming device is the best way to access online video services without replacing your entire TV. By plugging one of these devices into your TV's HDMI port, you'll be able to use apps like Netflix and Hulu, possibly with a faster and smoother experience than your TV's built-in software. But between Roku, Fire TV, Google TV, and Apple TV, picking a streaming device can be overwhelming. We've reviewed them all and have come up with a list of recommendations for every need and budget. As TechHive's resident cord-cutting expert, I've reviewed practically every streaming device that's come out over the past decade, and I've been a cord-cutter myself since 2008.