6 Companies That Benefit From The Growing Smart Speaker Market

The smart speaker is a tech innovation that's caught fire with consumers, according to the "Smart Speaker Consumer Adoption Report 2018" released by Voicebot.ai in collaboration with PullString and the RAIN Agency. The findings are based on an in-depth national survey of 1,057 U.S. adults, who were queried on ownership, product preference and use cases. About 19.7 percent of U.S. adults are said to have access to a smart speaker, which would mean an absolute number of 47.3 million out of the total U.S. adult population of 252 million, according to Voicebot.ai. "Access" includes adults who have a device in their homes but are not the primary user. A separate survey by NPR and Edison Research completed in November found 16 percent of adult Americans, or about 39 million, own a smart speaker.