Samsung Bixby vs. Google Assistant vs. Apple Siri: Comparison Review Of Voice Assistants

When it comes to smartphones, artificial intelligence (AI) seems to be the next big thing. Most smartphone companies are either building their own AI-based voice assistants or lending it from someone else. Samsung is reportedly working on its own voice assistant named Bixby, which will be a replacement for the company's S-Voice functionality. Google, Microsoft and Amazon have the Assistant, Cortana and Alexa, respectively, while Huawei is borrowing Alexa from Amazon. Unlike many other functionalities that are similar across smartphones, there is room for customization when it comes to voice assistants.