AI offers exciting opportunities for ecommerce industry - expert

Cape Town - The use of Artificial Intelligence (AI) offers exciting opportunities for the retail industry, according to Sven Schoof, head of customer experience at ecommerce fashion website Spree. "The big question is whether AI will become a super convenient feature where we are all lying on the beach while machines do everything for us; or whether machines are taking over and we cannot find the off-switch and it is'game over' for us?" Schoof said at the DHL eCommerce Money Africa conference in Cape Town on Wednesday. "There is currently a lot of debate about whether AI is taking us to the next level or not. Some people are strong opponents, fearing that machines will'take over', while other people are in favour of the use of AI. The best approach is probably somewhere in between."