Firmenich creates the world's first flavor entirely with Artificial Intelligence

Geneva-based Firmenich, the world's largest privately owned perfume and taste company, is using Microsoft-powered Artificial Intelligence to serve consumers' Food & Nutrition needs with speed, creativity and innovation. The 125 year old Swiss company opened its d-lab, or digital lab, in Lausanne in 2018. Led by Firmenich's purpose to create positive emotions to enhance wellbeing naturally, the d-lab's mission is to drive what Chief Digital & Information Officer, Eric Saracchi, calls "tech for good" through end to end value chain digital transformation. For Firmenich, this includes everything from collecting consumer insights through digital surveys to digital tracking of raw materials to ensure the most accurate and transparent supply chain traceability and optimizing plant safety. In February, Firmenich's Flavors Division began one of these global insights studies with a series of surveys of 15k people across 22 countries.