4 Ways How AI Can Augment the Digital Marketer

The following abbreviated edit is based on an original article by Ronald van Loon whch can be found here. It is based on a conversation with John Mellor from Adobe. Customer behavior and experience changes over time and there is a lot organizations can do to use that change to their own advantage. John Mellor, who holds a strategic position at Adobe, is of the view that customer experience is ever changing. The challenge this presents for businesses is to place their customer right at the center of their organizational chart.