Pennsylvania enacts law regulating AI-generated advertisements

Look Up Versus Trending Now Safety Net Say More Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Creator Playbook Mashable Selects Getting Technical with Mashable Gift Ideas For Everyone On Your List In My Bag Mashable @Home All Series It's called the AI Deceptive Advertising Act and it's casting a very wide net. Across the nation, there appears to be growing frustration with the explosion of AI-generated advertising plaguing small-business storefronts and restaurant interiors. Last Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating that ads, from million-dollar television commercials to printed flyers passed out on the street, contain a disclosure label in the same format as the ad itself. SEE ALSO: Hackers find a way to turn users' own AI agents and Downloads folders against them The purpose of the bill is to combat false or misleading advertising, which is much easier to engage in with the help of AI-generated content. An advertiser may not create and disseminate or cause to be created and disseminated an advertisement that uses synthetic content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services being advertised, without clear and conspicuous disclosure.