Valentine's Day Dating: North Americans Beat Europe and Asia In Dating App Use

As Valentine's Day approaches, a recent report shows North Americans lead the rest of the world when it comes to dating app engagement. North America has a dating app subscription rate 7.2 times that of Europe and 2.6 times more than Asia. User acquisition firm Liftoff, released its annual review of dating app trends and insights. Liftoff analyzed nearly three billion dating app ad impressions across more than one million app installs and 3.4 million post-install events in 2016. If you think dating app subscriptions spike just before Valentine's Day, the report shows that's not the case.