Artificial Intelligence, Machine Learning, And The Future Of Online...

Artificial intelligence (AI) and machine learning are disrupting business as usual across industries. This is true from supply chain to customer experience and perhaps nowhere more so than in ecommerce and retail. Following the definition, AI is the process of machines carrying out smart tasks, and machine learning is an application of AI in which machines use data to learn for themselves. And today's leading retailers are reaping the benefits of applying machine learning and predictive algorithms; Amazon has reported that 35 percent of the company's sales come from recommendations made by machine learning algorithms and Target has reported 15-30 percent revenue growth with machine learning predictive models. "Bots can understand consumer needs to facilitate price negotiation around a specific product or the entire cart" How will AI and machine learning continue to play a role in today's changing ecommerce landscape?