How machine learning unlocks the value of video

Digital video consumption has surged, igniting new monetization opportunities for these modern distribution outlets and content makers, a point I explored in a previous essay. The challenge I didn't touch on, however, is how to optimize these monetization events in the most efficient manner. Machine learning is at the root of the answer. Machine learning is when computers learn and analyze new data without being programmed. It's when software can recognize patterns and draw conclusions.