Changing Role of Marketing in Digital Transformation Business

Today, CMOs and Marketing teams play a very important role in digital transformation. As per a survey by Gartner, 80% of CMOs report that they are solely responsible for or play a leading role in their company's digital business transformation strategy. Gone are the days when marketing departments were more looked at just branding partners, now they are more than that. They form a very crucial team for generating business leads and are great influencers in the journey of developing business. Marketing is a whole new game with measuring tools, loads of analytics and retrieving meaningful data to help businesses take better profitable decisions.