The Top 10 Trends in Digital Advertising

Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry data as well as the Marin Advertising Index--which represents billions of dollars of annual ad spend on the Marin platform. I hope you enjoy the result--our list of 10 digital advertising trends that promise increasing opportunities and unique challenges for global advertisers. By the end of 2017, Google and Facebook owned 63 percent of the U.S. digital ad market and 54 percent of digital ad revenue worldwide, according to eMarketer. Nationally, Microsoft grew but remained a distant third place, claiming four percent of the total U.S. revenue share.