Bot influencers are the programmatic future of conversational advertising

Vladimir Klimontovich is the CTO and founder of GetIntent. In the near future, ads will just be part of the conversation. Bots, and the AI technologies that drive them, are taking huge leaps forward in sophistication and reach. Facebook and Telegram recently added bot APIs to their platforms, and Apple Messages will soon allow third-parties to plug in, too. While bots had previously been limited to very specific requests, such as checking a balance or flight status, next-generation AI, like the recently unveiled Viv, will better understand context and integrate with a host of services -- including programmatic advertising.