Data Mining: Machine Learning for Customer Insight

Data mining using machine learning enables businesses and organizations to discover fresh insights previously hidden within their data. Whether exploring oil reserves, improving the safety of automobiles, or mapping genomes, machine-learning algorithms are at the heart of these studies. At Intel, we are quickly moving machine learning from an academic pursuit to a driver of innovation an...d competitive advantage for our business. To that end, Intel IT developed a machine-learning tool that helps Intel's sales and marketing organization identify which resellers will best connect with customers in specific vertical industries. The machine-learning algorithm helps us learn more about our resellers by classifying them and then supplementing this information with another algorithm that mines resellers' website content.