Security and the Future of Synthetic Media - Coruzant Technologies

Say the words "synthetic media," and most people will immediately think of deepfakes. With the rise in stories about issues with deepfakes and the issues with national and international security, it's paramount to take extra precautions to keep products safe and secure, but what exactly is synthetic media? Synthetic media, an umbrella term that describes "any media created or modified by algorithmic means, especially through the use of artificial intelligence algorithms," includes artificially generated voice and video. For example, deepfake Tom Cruise has racked up millions of views on TikTok and opened the door to more mainstream deepfakes, including those for commercial use. In fact, companies including Amazon and Microsoft are currently using synthetic media to build their advertising campaigns, and many other industries are starting to incorporate it into their sales initiatives.