Unlocking the potential of eye tracking technology

Ben Dickson is a software engineer and the founder of TechTalks. The concept of measuring and responding to human eye motion, or eye tracking, isn't new, but the past year saw a rising interest in the technology. There have been a slew of acquisitions of eye tracking startups by large firms and the rollout of several devices and software that support eye tracking. "Eye tracking sensors provide two main benefits," says Oscar Werner, vice president of the eye tracking company Tobii Tech. "First, it makes a device aware of what the user is interested in at any given point in time. And second, it provides an additional way to interact with content, without taking anything else away. That means it increases the communication bandwidth between the user and the device."